Thursday, September 6, 2012

Tools that’ll help you pick Keyword Tools for Your Website



We all know that research is the backbone of any idea, but did you know that some GREAT research with a SEO can land you the most effective website out there. The best way or the most effective way to be on top of any search engine is to have the right words, scratch that, the right KEY words. Key word? These the words that META crawlers go out to find. The more you have the more beneficial it’ll be for your website. These key words keep changing. In this blog I’ll discuss some easy way to find these great tools for free, and pay. I mostly use the free ones because I am a start up company. I try to keep my budget to zero as much as possible. The first one is my favorite. Its called Google Adwords:

Google AdWords Keyword Tool One of the most effective keyword research tool, is the Google Adwords tool. I don’t care if you’ve got a degree from some snobby college, if you don’t know what you’re looking for or what key words should be used. Let’s just say you’re website could be giving away free gold, and if you’re not being search on, then you’re website and your ideas is invisible. The way it works is you’ll put a word or a phrase and see how many times that word has been searched on. It’ll give you an idea of which words to use on your website.

Keyword Spy - I actually like this tool, with this tool, you can check your competitors’ AdWords , learn more about their organic and PPC spending and “home” into, their winning keyword and ad copy combinations. A great ray of diverse search options are available to you. You can try it out with the free demo, and you may very well find that it’s worthwhile to pay the monthly fee to keep using it.

HitTail I believe in freebee but if you have to pay, then for $9.95 a month, you can receive real-time statistics about the keywords you’re using on your website. Actually, this is a great way to come up with promising new keywords for your SEO campaign. To date, the site has analyzed more than 1.2 billion keywords. If you’re unsure about whether it’s worth it, you can use the free version to see what it’s all about. Think of it as a way to get inside prospective customers’ heads.

Wordtracker It’s important to fill your site with Google-friendly content. This robust tool makes that a lot easier to do. Wordtracker includes a first-rate keyword suggestion tool. You can use it to search for specific keywords and to find out how many searches are being performed for them per month. You’ll also be presented with a list of keyword variations. Additional tools like a link-building tool and a competition analysis tool are also available. You can check it out with a seven-day free trial. The full version costs $299 per year.

KeywordStrategy One of the nice things about this tool is that several monthly plans are available. You can easily find one that suits your needs and your budget. It includes many useful keyword research functions, and it even allows you to import lists of keywords. This tool was clearly designed by people who do this type of research all the time. You can blacklist unwanted keywords, tag keywords to organize them more effectively and filter them according to many different criteria. In addition to that, you can track your ranking for thousands of keywords quickly.

serpIQ The primary goal of this tool is to allow you to take over your desired niche. You work towards that goal in a number of ways. A comprehensive analysis of the competition can be conducted quickly.
Bright, easy-to-read graphs make it easy to see where you stand and to check how your competition is faring. Different plans are available, and each one includes a different maximum number of analyses per day. This tool also allows you to generate PDF reports that can be used to fine-tune your SEO strategy. 

iSpionage Executing an effective PPC campaign can be tricky. Without doing the right research, yours could be doomed to failure. Keyword analysis plays a vital role, and iSpionage is perfect for anyone who is doing keyword research for their PPC campaigns. You can monitor the competition’s paid search campaigns as well, which makes it easier to find gaps where you can slide in and be more competitive. Some stand-out features include social mention data and SEO keyword monitoring. Monthly plans are available, or you can pay for six months at a time and save a lot of money.

Seed Keywords This one really stands out because it takes a whole different approach to keyword analysis. Instead of generating reports based on searches and other data, this tool puts you in the driver’s seat. You send a search scenario to a handful of people. They are then asked to provide the types of terms that they would use to solve the problem. With that information, you can get inside people’s heads and get a better handle on the types of keywords they’d use. It’s worth it to give Seed Keywords a try because it’s totally free.

Keyword Eye Are you the type of person who prefers visual representations of data as opposed to row after row of numbers? If so, Keyword Eye may be right for you. This tool uses keyword clouds and other visual representations of important search engine data to help you fine-tune your SEO campaign. It’s also a great way to brainstorm new keywords for your campaign. A variety of reporting options is available. You can even generate reports that can be used by copywriters for inspiration. You can try it for free right on the main website.

Wordze One of the top selling points of this keyword tool is that it incorporates many different tools and reports. You can access these tools from a single, easy-to-use interface. The AdWords tools lets you study up about how your competitors are using keywords in their campaigns. You can generate reports about search trends to come up with new directions for your campaign. There is also a meta search tool that lets you dig even deeper. Although a free version isn’t available, a risk-free trial is. With all of these tools in one place, your campaign is sure to flourish.

Keyword Competitor This tool is a little bit different, it’ll give you an idea of how your competition is being ranked. Think about it if you know that, you can change or update your site to use the same words. Hey give it a try it might just work. Remember with all these tools, you won’t become number 1 or 2 overnight. Just keep in mind, at the end of day it’s the number of hits. With a few clicks of the mouse button, you can discover the landing pages and paid keyword ads that your competitors are using. You can even find out what’s working and what isn't. With that information, you can fine-tune your existing efforts or start a whole new campaign. A 30-day free trial is available, and plans range in price from $29 a month to $499 a month. 

SEOmoz Keyword Difficulty Tool The one drawback to this tool is that you need to have an SEOmoz PRO account. If you do though, this tool works incredibly well. In fact, it became so popular that the site had to restrict its use to members only. One of the best things about the keyword difficulty tool is its simplicity. Just plug in the keyword of your choice and get a wide array of information. You can find out the search volume for a keyword on Google AdWords and get all kinds of additional information. The tool is free to PRO members.

Looking at all these tools, just keep on thing in mind. Use what works for you.

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