These are just basic ideas, I've come up with, some of them are
tested and some of them just ideas that I've picked up throughout my business
ventures.
So now that you've made letterheads, business cards. I've notice
many times that when people order business cards from us, they have everything
on it. I mean everything, but the most important part, like your URL for your
website. and of course don't forget to put in your e-mail signature. This tit
bit may of sounded insane, but believe it or not, people don't do it.
Small advice, think as though you're customer wouldn't think to
look there. Just have it on there for safe keeping.
I'm just a small fry in the big market of things, but my
employees (me, myself, and I) all have t-shirts with our company name on it,
and yes we have our URL on it as well. I'm a walking billboard. Free
advertising people.
If you haven't done it already,
don't forget to put your web address in your Yellow Pages ad. That's one place
people see it every day.
On my car, I have my magnet stamps that show my URL on the side.
here is something what it looks like: (my shameless way of promoting ME.)
The next advice is very important: Make
sure you use SEOs if you don't know what those are I'll explain int the next
blog. But these are very important. Can't wait send me an email.
Need more exposure, you can explore search engine
marketing, wherein you pay to have a text ad appear when visitors search
for certain keywords.
Send out a weekly e-mail newsletter to registered
site. Give them promotions on what your selling, related to your company with
links back to your site. Again, like I've mentioned before, learn about your
targeted audience. Send a well-planned, customer-focused e-mail
promotion to a targeted list of potential visitors and offer a credit
toward the purchase of anything from your site. Spend time on your e-mail's
look and content. No matter how much you do it, just my advice, not saying it
won't work, but I've never opened email from people trying to sell me something,
its a long shot, but you never know.
Create your own link exchange by asking sites
complementary to yours (but that don't compete) to put your link on their pages
and you'll do likewise.
If your selling products online, every time you get a customer
who's purchased, send them a coupon for the next purchase, and ask about their
feedback about your website, sometimes you get people who'll guide you in the
right direction. Inspire your visitors to spread the word for you with
viral marketing techniques, from the aforementioned newsgroup
participation to including an "e-mail this link" on every page of
your site. Not sure what your customers want? Try creating an online
survey to get their crucial opinions on how well your site is selling to
them.
This is important: When creating your own
ads, make sure you understand who you're targeting, the goal of your campaign,
and how to creatively use the ad confines to get viewers to click on your ad,
not away from it. A lot of people don't use this way, but I say why not,
try other selling venues like online classified advertising or online
auction sites to increase exposure to your site and products.
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