Hi Guys, I
guess I hope some of my advice, on marketing has opened your eye to different
ways to approach the same problem. I know many of us are looking for the safe
and most importantly the CHEAP route, don’t get me wrong, I’m with you. I first
started my business on a whimp, and paid my dues. What I mean by that is, I
maxed out my credit cards, fell two payments behind on my mortgage, and yes I
asked my relatives and anyone for assistance. Sometimes you win, and sometimes you
lose. The reason why I’m tell you this, is because A DON”T GIVE UP. It’s an
ocean out there, and believe me, what you make is what you make, and what I
make is what I make. What I’m trying to say is there are so many fish in the
sea, that we’re not fight for the same one.
So, now on to bigger points. We’ve
all started using Google, and Facebook what I should say is social medium to
promote ourselves, by having our own page, of thoughts and friends. Wait a
minute, why not do that for our business, a great idea!!! Actually a worn out
idea. Everyone and there mother is doing it. I mean look at the big companies
out there, they’re trying to attract the “loyal” customers by having them “click
in”. Well in this article I’m going to
go through, the small business plan. Actually my plan, and you can see my
mistakes and my wins. You may want to try to use them as well.
Look here’s the #1 rule. KNOW your
customer. Sounds easy right….actually this is the hardest thing. Companies pay
other companies BIG money to find out what every kind of race is thinking? I
mean this may sound “racist” but keep in mind, that our backgrounds govern how
we buy. I come from a poor Asian home, where the mentality is get it while its
good. Meaning forget about tomorrow live for today. Yes that mentally is not
every Asian out there but only us. I mean my family in general. So enough said
about that. Keep in mind we all have certain tendencies to how we approach a
problem or purchase.
With that big NOTE, just keep in
mind that all of that writing/talking on top I did was to tell you to sell the
right item to the right customer, or know your audience.
How to use
Facebook.
Most businesses that offer or have
Facebook pages, are the best place to
start. These pages allow businesses to collect “fans” the way celebrities,
sports teams, musicians and politicians do. There are now 1.4 million Facebook
Pages and they collect more than 10 million fans every day, according to the
site.
Businesses can easily create a web
presence with Facebook, even if they don’t have their own Web site. I own my
web designing business. I know this may sound like a pitch, but you definitely
needs a web presence. Now that you have your Facebook account, you need a
presence on the web to back it up. Businesses can claim a vanity address so
that their Facebook address reflects the business name, like htt://www.Facebook.com/WebCreatingCo. Facebook
pages can link to the company’s Web site or direct sales to e-commerce sites
like Ticketmaster or WebCreatingCo.
(Pitch – If you’d like use my website: www.webcreatingco.com
to help you out. I’ll do my best to give you best price, and make you happy.
BECAUSE: I need the business –STAIGHT OUT)
Facebook offers an array of tools
and networking solutions, I guess it’s easy to wander down too many paths, I
recommend, that start with by asking yourself a simple question: What’s your
goal? Is it getting more customers in the door? Building brand awareness?
Creating a venue for customer support? Once you have set your goal, you can
strategize accordingly. So basically put it on paper, check mark each stage of
the game. J
Now that you’ve written all down,
find out what your objectives are. Meaning are they baby steps or are you
coming out RUNNING. So keep it simple. And most of all keep your ideas clean,
meaning don’t have 40 objects for goal # 1.
Here’s a small hint, tell your
family and friends to join your companies Facebook. You’ll be surprised how
fast you’re Facebook page grows. Also keep in mind to have a Google+ account as
well. Make your FREE presence known.
And don’t forget that you can
enliven your page with photos, comments and useful information. As you grow
more comfortable, you can add videos or business applications. Flaunt your
personality. The page of an ice cream parlor should feel different than that of
a funeral parlor. “The pages that are most successful,” said Tim Kendall, the
director of monetization at Facebook, “are the ones that really replicate the
personality of the business.”
Should It all be about SELLING?
This may come at the end, but keep
in mind, don’t try to end with a sale, sometimes a to empower someone with knowledge
might win you more customers.
Some basic rules: The best practitioners make Facebook less
about selling and more about interacting. Engage with fans and critics. Listen
to what people are saying, good and bad. You may even pick up ideas for how to
improve your business. Keep content fresh. Use status updates and newsfeeds to
tell fans about specials, events, contests or anything of interest.
Remember with all these tools people aren’t going to flock to your
social business site overnight. Technology is about the network effect. It takes
time to make those connections, and more time for the one’s that grow.
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